Strive Footwear provides the ultimate combination of comfort and style. Built with a unique footbed that maps the unique contours of your feet, Strive shoes are especially designed to reduce common aches and pains that are a result of poor posture. The carefully crafted orthotic insole cradles your heel to absorb shock and follows the natural shape of your foot, gently offering support, stability and comfort with every step.Strive Footwear is a health and wellness footwear brand.Strive Footwear derives from a 40-year medical heritage within the custom orthotics industry. Using this expertise and having worked with thousands of podiatrists over the years, we were able to develop a stylish range of footwear with unrivalled comfort and healthy orthotic support.