Versus thrives in the universe of contrasts: everything and its opposite are part of its soul and complement each other.
Versus is the contradiction that makes sense, the rebellion that unites and the challenge to the status quo that breaks barriers and leaves all rules behind.
Versus is like a watch that ticks that free spirit to choose when to be fashionably late or ahead of the curve.Founded by Gianni Versace
It was Versace owner Gianni Versace himself who launched Versus, a new Italian fashion brand, in 1989. The aim was to produce creative and innovative products with this label. Items containing more flair and created with a focus on new trends, even more innovative than Versace products themselves.
You can see Versus as the somewhat more modern, stylish, sibling. The fashion brand was taken over by Donatella Versace, sister of Gianni.The style of the new collection of watches is defined by the juxtaposition of the Versus symbols (the Lion, studs, and logo craze) with the nonconformist energy. The women’s Versus watches are jewellery-inspired with a striking design that features a clean aesthetic that carries that unexpected character. In contrast, the men’s collection is bold with a rebellious tone that is distinctively Versus.
Dressed up vs. dressed down, DNA vs. future, Lower West Coast vs. Lower West Side – for a generation that chooses where and what to identify with, or whether to identify with anything at all.